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Find an amazing deal on branded tools? They could be wrong


Photo: istockphoto.com

Power tools that look like those made by well-respected brands maybe not always what they seem, especially if there is an incredible deal. You may have seen Facebook or Google ads that offer a tool or toolkit at half, quarter, or eighth the price you expected to spend. For example, some offers that are red flags include multi-piece cordless tool kits for $ 90, compound miter saws for $ 100, and table saws for $ 120. While it looks like the deals are coming from some of the biggest names in the game, is it too good to be true?

Here’s the problem: Really cheap tools are probably not made by the real brands they look like. Fake online tool stores masquerading as DeWalt and Milwaukee outlets are popping up all over the internet, selling near-perfect replicas for pennies on the dollar. But they’re not perfect, and that’s a serious problem. It became a big enough issue that DeWalt released information on how to tell if a tool is a genuine DeWalt product or if it is a fake.

Read on to learn more about fake tools and find out how you can shop safely for a bargain.

Dingy manufacturers can make perfect replicas of anything. Manufacturers of high-end wristwatches are painfully aware of the problem as they have struggled for years with counterfeits that deceive even the most discerning watchmakers. The plastic, rubber and metal that make up power tools are even easier to tamper with.

Once produced, these replica DeWalt and Milwaukee power tools are incredibly easy to market. Some dummy tool stores even use images of DeWalt and Milwaukee products, while others may take original photographs.

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fake brand tools

Photo: istockphoto.com

With an offer of bogus tools to ship – well, sometimes they ship the tools to customers – these infamous tool peddlers have set up bogus online tool stores, using realistic names like “Milwaukee Tool Outlet “or” Dewalt Tools “. These tools usually pop up, advertise DeWalt or Milwaukee tools at incredibly low prices, make a few sales, and shut down in a matter of weeks.

These tool stores look legitimate on the surface. They use attractive images, the brand logo, and a clean layout to make shopping as easy as possible. Truth be told, the only way to tell these stores aren’t real (other than ridiculous prices) is to make sure they’re the authorized retailer of a tool brand. Read on to find out more on how to do it.

The seller cannot actually have all tools.

It seems that there are only a few purposes for these bogus tool shops, and they all have to do with money. Either they make money fast or they get their hands on the customer’s credit card information. Most of the time, the buyer will receive a fake tool that looks good but is of insufficient quality. Sometimes there are no tools to ship to the customer.

Some shoppers who have been victims of fake tool sales report that they have never received any information from fake DeWalt or Milwaukee stores. Others report having received a tracking number for another product delivered to their region. However, the tracking number is not associated with the product they ordered and it is not shipped to their home.

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DeWalt tried to forestall these scams and even has a page of its website dedicated to raising awareness. However, it can be difficult to tell if a tool is fake or the real brand without doing a little leg work.

DeWalt makes it a bit easier for consumers to check a seller’s status with their DeWalt Authorized Reseller connect. Users can search their region for an authorized reseller nearby or view some of the resellers online only. Milwaukee does not yet have an authorized reseller link, so shop for tools at established stores. Non-brand stores and “outlets” are suspect, so it’s better to play it safe than to be left without any tools or cheap knockoffs.

If it sounds too good to be true …

Fake branding tools

Photo: istockphoto.com

DeWalt and Milwaukee power tools are among the oldest and most trusted names in the power tool game. Their products are highly regarded and both companies devote a great deal of time and effort to researching, producing, distributing and marketing their products. This effort costs money.

No one denies that there are profit margins in the power tool industry. However, these large companies cannot afford to sell power tools for $ 20 to $ 30 apiece. If the deal you’re considering sounds too good to be true, it usually is.

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The best defense against fake DeWalt and Milwaukee power tool stores is smart shopping. It is important to know the price of the real products as well as the low price that they could reach when they are on sale. Also check out in-store reviews. Tip: If there is no review, the “store” is probably too new to be considered legitimate.

If someone falls victim to one of these scams, they should immediately alert their financial institution so that further fees are not charged. They should also review all of their transactions and challenge any that do not appear legitimate. When it comes to fetching money from the fake tool store, this ship leaves the minute the salespeople change their URLs.

• Buy all DeWalt tools on Amazon

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• Shop all Milwaukee tools at Home Depot