Events photography

Florence launches a new photography division

Los Angeles-based production house Florence announces the launch of Florence Image, a new branch of its highly acclaimed creative studio. The addition of Image further establishes Florence as a cultural tastemaker and expands its ability to deliver high-caliber talent to brands with a streamlined production approach across more mediums.

The scope of imagery encompasses still imagery, photography, events, book publishing, and other creative pursuits that may not fit into a traditional box. Image builds on Florence’s founding vision to manifest a progressive culture where creativity thrives and diverse perspectives are valued.

The list includes well-known names such as famed photographer Amber Asaly, who photographed Kendall Jenner, Emily Ratajkowski, Winnie Harlow, among others; Gunner Stahl, with his intimate portraits of iconic artists; Neil Favila, renowned for his young and authentic imagery; Alondra Buccio, with her impressive list of global brand clients including Nike, Adidas and Beats by Dre; Lucy Sandler, whose raw depiction of her subjects explores identity and character; and the documentary and fashion talents of Theo Cottle, who combines a direct style and emotional mood with his own powerful and personal vision.

The talent also includes the up-and-coming artistry of Angalis Field, a trans writer-director and photographer; South African Travys Owen, whose offbeat visual effects and daring lighting create striking content; Ali Saloum, an Arab-American whose projects explore surrealism, existentialism and social justice; Mishka Kornai and her multidisciplinary practice combining photography, digital collage, sculpture and performance; Vietnamese-American Pham, known for his work with artists like Nipsey Hussle, Harry Styles, Donald Glover and Billie Eilish; Scarlett Kapella and her raw yet playful photographs that exude female empowerment; Millicent Hailes, a multidisciplinary artist specializing in creative direction; the lyrical, humorous and sometimes contradictory imagery of Michael Barth for global brands such as FIFA, UGG, Coca-Cola and FitBit; Carissa Gallo and her photographs for Vogue, Playboy, Allure, Glamour, Harpers Bazaar and Elle; the crisp, clear styles of Erik Ian and Erik Paul Howard, who created a comprehensive visual index of his community’s traditions, culture and history.

“We aim to push creativity and individuality with Image,” says Florence founder/EP Jerad Anderson. “Our latest artistic arm is intended to help unlock more opportunities for these culture-defining artists who are reaching exciting new heights in their medium. We look forward to whatever they will create and inspire us accordingly.

Kristen Beecy, Head of Florence Image, says, “I’m thrilled to be part of this new division dedicated to art and elevated expression. Representing this diverse group of photographers and filmmakers is such a rewarding journey. »