Instagram is introducing new features designed to protect younger users on its platform, limiting users’ ability to tag teenage accounts, tightening what can be recommended for younger users, and rolling out a feature that will remind users to steer away from the app.
The “Take a Break” feature, which was previously announced as a test early last month, prompts users to take a break from scrolling if they’ve been using the app for a long time.
“If someone has been scrolling for a while, we’ll ask them to take a break on Instagram and suggest they set reminders to take more breaks in the future,” said Instagram manager Adam Mosseri. “We’ll also show them expert advice to help them reflect and reset.”
The new feature will launch in Ireland, UK, US, Canada and Australia from December 7th.
Instagram will also be stricter in what is recommended for young users through the app, and will prevent accounts from tagging or mentioning unfollowing teenagers. If a user spends a lot of time on a particular topic, Instagram will push them to different topics.
The platform will also launch its first tools for parents and guardians early next year, allowing them to monitor time spent on the platform and set limits, with a new education hub also in the works.
“We’ll also give teens a new option to let their parents know if they’re reporting someone, giving their parents a chance to talk to them about it. This is the first release of these tools; we will continue to add more options over time,” Mosseri said.
“We’re also developing a new education center for parents and guardians that will include additional resources, like product tutorials and expert tips, to help them discuss social media use with their teens.”
Instagram is also testing a new tool that will allow users to manage their previous activity, including bulk deletion of previous posts, comments and likes, with an expected launch in January.
“While it’s available to everyone, I think this tool is especially important for teens to better understand what information they’ve shared on Instagram, what’s visible to others, and to have an easier way to manage their footprint. digital,” Mosseri said. .