In a blog post on Thursday, Meta said it was globally rolling out new creative tools for its TikTok competitor, Reels, to both Instagram and Facebook. The handful of new tools will make it easier for creators to avoid using TikTok to edit short clips and help encourage people to create original content using Reels, which the Instagram team really wants to happen.
Instagram Reels will now allow users to import their own audio (that is at least five seconds long) from their camera roll to their reel video. Reels also supports 90-second videos and adds interactive “stickers” that support polls, quizzes, and emoji, much like Instagram Stories. Instagram also releases templates on a large scale that allow users to easily replicate the same template from another reel they’ve seen, which can speed up the pace of meme styles that spread virally.
After launching in February on Facebook’s iOS and Android apps, Facebook Reels is now available on the PC desktop with tools available in the site’s “Creator Studio” for users to create and edit videos from a chair. comfortable. The Creator Studio will also make it easier to test different formats, according to Meta.
Creators will also be able to cut live stream clips into a 60-second clip format. In addition to now being available on desktop, Facebook Reels has a few new audio tools, including voiceovers for videos and a feature called SoundSync that will automatically sync videos to the beat of a song someone chooses. Facebook Reels also supports text-to-speech in posted videos.
Meta’s rapid rollout of features that mimic TikTok is unsurprising. The company is actively trying to revamp a platform that Instagram CEO Adam Mosseri no longer called a “square photo-sharing app.” But it became apparent shortly after Reels first became available on Instagram in 2020 that some work was needed to create a real contender. Recently, Instagram began testing in-app NFT support, a full-screen Instagram feed, and even began testing removing its recent tab from hashtag content searches.