Events photography

Photography Trends During COVID – The Shillong Times


By Sachin Katira

We go through dynamic behavioral and psychological adjustments to overcome and adapt to today’s “new normal” as the pandemic wave is still knocking on the world’s doors. While the epidemic has created a physical barrier between nations, it has also given birth to a new “phygital” world that has merged physical and digital paradigms. This new ecology has brought bring us closer to our roots, our customs and our families while demonstrating the potential of cooperation.
We have seen new dimensions and new behaviors in photography and what society has documented as their memories as a result of the rapid changes taking place in the world. Printing your favorite memories has come a long way, thanks to advancements in photo printing technology that make it easy for anyone to create their own printed snapshots. From 2021 to 2028, the global online photo printing market is expected to grow at a CAGR of 6.47%, from $ 13,074.70 million in 2020 to $ 21,082.23 million in 2028. Another important aspect promoting the expansion of this market is the increase in income associated with a greater willingness to spend on luxury gifts.
We’ve seen some tectonic upheaval in the industry this year and identified several emerging trends that could shape 2022.

Picturesque domestic journeys
Thanks to the new era of remote working, people can now work in beautiful settings near the sea and the mountains. It allowed professionals to relax and socialize with their friends, family and even strangers. People took the opportunity after the lockdowns were lifted to explore and appreciate the vastness of the country. As a result, the number of local travel photos printed by families and couples have increased.

Covid baby boom
Over the past year, the number of children born worldwide has increased slightly. In these difficult times, families have gone through an emotional overload to find a glimmer of happiness. Photo printing and photo books capturing a child’s growth path with monthly time stamps have grown in popularity, allowing people to remember this timeless wonder.

Capture the sparkle of intimate weddings
Couples and families have resorted to modest, closed-door weddings throughout the year due to bans on gatherings and public celebrations. This has prompted couples to spend more money saving these memories and having them printed at their own pace, time, and design.

Indoor celebrations have gained momentum
Amid the outbreak, celebrations of milestones and events have migrated indoors, with gatherings closed and family presence present. While individuals enjoy small private parties, they also want to document those moments and memories. As a result, the company has seen an increase in photo printing for birthdays, online graduation ceremonies, and other events.

Remember and persevere in old memories
2021 has also been a year of significant flashbacks and memories of the good old days. People had more time to search for these images and relive these experiences in the first half of 2021, so they printed more old memories, old vacations, and old events.

Photo printing boom in level 2 and 3 cities
Tier 1 cities experienced a temporary drop in photo printing during the outbreak, while Tier 2 and 3 cities were unaffected. Despite the fact that the country was in the midst of an economic downturn and the printing industry had seen a drop in total orders, Tier 2 and 3 cities continued to print as usual. Orders from remote parts of India, such as war zones and the outskirts of Kashmir, have increased, according to the market.

Interior decoration becomes the new hobby
People started to focus on accessorizing and redecorating as working from home became the new normal. People began to spend more time, effort, and money decorating the house as they spent more time, effort, and money indoors. Framed prints for home decor are in high demand, depending on the photo printing industry.
During the pandemic, the image printing industry has undergone many changes, brought about by changing behavioral and psychological models of end users. Consumers turned to images for dialogue, creating fantastic stories, and enjoying old memories that connected them to a flow of everlasting feelings, even in the face of such uncertainty.