Events photography

Photography Workflow management platform Premagic bags Rs 2 cr in Pre-seed funding


Photography workflow management platform Premagic secured Rs 2 crore in a pre-seed funding round from 300 companies and angel investors, including Sujayath Ali, ShopUp & Voonik co-founder, Sony Joy, Vice President Truecaller & Serial Entrepreneur, Mohammed Hisamuddin, Co-Founder and CEO, and Sharique Samsudheen, Founder and CEO of Marketfeed, the company said in a statement.

Prior to that, Premagic received a Rs 12 lakh scale-up grant from the Kerala Startup mission.

Premagic was founded in 2018 by Anup Mohan, Anenth Vishnu, and Mevin Chirayath as a business-to-business (B2B) software product as a service (SAAS) targeting event photography.

Previously, Mohan was part of Voonik’s growth team, worked as CEO of Styl and as Chief Marketing Officer (CMO) at Lookup, the statement said.

“We are building Premagic with a vision to support photographers and improve their businesses. Through our product offerings, we aim to create a platform for photographers that equips them with a set of much-needed tools,” Mohan said. .

Premagic helps photographers streamline their workflow and improve the efficiency of client interactions by making curation digital. The platform also allows photographers to spread their brand to a large audience.

According to the release, Premagic has seen significant growth, with thousands of photographers using the platform from India and other regions such as New Zealand and France.

“Premagic solves an age-old problem in an industry that has yet to see true innovations made possible by today’s cloud and smartphone technologies. While adding curation, convenience and fun to the experience of wedding photography are the core offerings, PreMagic also creates tools that will dramatically improve digital engagement between hosts and their guests before, during and after the event, ”said Sony Joy, Head of Truecaller Enterprise.

The company recently launched its services in the United Arab Emirates and other countries of the Gulf Cooperation Council (GCC). The company has carried out photography assignments worth over Rs 150 crore since its inception.