Portrait photography

vivo and ZEISS take stunning mobile portrait photographs

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Not so long ago, vivo took the world of photography and the tech industry by storm by announcing its global imaging partnership with ZEISS. Since then, the vivo brand and its flagship X-series smartphone lineup have become synonymous with high-end imaging technology, providing professional photographers and everyday consumers with next-level mobile imaging skills and functionality. camera to capture the joyful moments of their life anytime, anywhere.

Among the diverse and exciting photographic features, portrait mode has proven to be one of the most alluring and striking features – smartphone users love to capture the essence, identity and attitude of those who watch them. surround. The goal is to take a photo that looks natural yet compelling, depicting the subject’s facial features predominantly and vividly while using the perfect blend of background, lighting, and pose.

Always innovating with the user in mind, vivo has integrated four different ZEISS portrait style bokehs into the vivo X70 series. These four bokeh styles, inspired by iconic ZEISS lenses, are ZEISS Biotar 1.5 / 75, ZEISS Distagon 2.0 / 28, ZEISS Planar 2.8 / 80 and ZEISS Sonnar 2.8 / 180. These very famous and classic lens structures in ZEISS’s 175-year history, offer unique bokeh styles and portrait sensitivities to boost photographers’ creativity for decades.

While there are recommendations for different styles of bokeh, each style can be used in any scenario with enough background light sources. For users of the vivo X70 series to get the most out of the experience, they must understand the visual composition and functional aspects of the four ZEISS portrait styles to represent the subject in unparalleled definition. Check them out below:


ZEISS biotar style bokeh, inspired by ZEISS Contax Biotar 1.5 / 75 from 1930

This portrait style reproduces the legendary imaging characteristics of the Biotar lens, which includes the unique rotating bokeh. An iconic lens style of yore, this lens was perfectly suited to capture special moments in life and now vivo and ZEISS have co-designed a system that replicates it in all its glory on the vivo X70 series.

ZEISS Biotar Style Bokeh is suitable for sunny weather conditions or scenarios with sufficient lighting. The swirling style bokeh works best against a background filled with outdoor nature, such as a leafy green forest.



ZEISS Distagon Bokeh Style, inspired by ZEISS Contax 2.0 / 28 (‘Hollywood Distagon’)

This lens style provides an anamorphic look with crisp, crisp images, while simulating bokeh that reflects the effect of the hexagonal diaphragm in out of focus areas. It makes every shot the star of the series and exudes the aesthetic of Hollywood cinema. With a natural vignetting effect and low distortion focusing, ZEISS Distagon Style Bokeh provides uniform tonal reproduction across the entire image field on the vivo X70 series.

ZEISS Distagon Style Bokeh uses wide angle composition and is best suited for shooting a wider scene. Although facial features are well defined, this mode is very effective at capturing the subject’s body language and is ideal for artistic visual representation through portraiture.



Planar ZEISS Bokeh Style, inspired by ZEISS Planar 2.8 / 80

This adaptation offers another classic bokeh effect to users of the vivo X70 series, revealing true features and conveying authentic expressions through portrait photography. The ZEISS Planar Style Bokeh brings out the best in its subject matter, while masterfully manipulating both sharpness and soft focus to localize background lighting, enveloping the individual and hiding a mysterious message. This is particularly suitable for isolating the main subject from the foreground and background.

ZEISS Planar Style Bokeh is ideal for capturing the essence of a person’s character, producing a layered composition that carefully describes the subject’s silhouette without compromising any detail. Planar is ideal for spontaneous scenarios, even in nighttime conditions with limited illumination against a backdrop of city lights.



ZEISS Sonnar style bokeh, inspired by ZEISS Olympia Sonnar T * 180mm f2.8

This portrait style is known for its creamy bokeh, which makes it well suited to portraits with depth and clarity for documenting authentic people and events. This style of lens stays true to its heritage, resembling the photographic features of the past. With its large aperture, taking photos with beautiful bokeh that reflects the vibe of the golden age of rangefinder photography is as easy as pressing a button on a vivo X70 series smartphone.

ZEISS Sonnar Style Bokeh is ideal for candid moments, evoking a strong connection between the subject and the location of the portrait. It idealizes the backdrop with a creamy blur that doesn’t blur the noisy background and is perfect for environmental or street portraits.

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Close the gap between mobile and professional photography

Today, smartphones are reliable tools for users to capture memories; a digital gateway to tell their own stories and share these creations with the world. For ZEISS, a technology leader in the world of optics for 175 years, it has always been about producing camera lenses for photographers who only settle for the best.

By leveraging ZEISS’s imaging and optics know-how and infusing it with its self-developed image processing technologies, vivo actively narrows the gap between mobile and professional photography. combining user-oriented innovation and cutting-edge technology. ZEISS has high-level optical design capabilities, while the vivo optical team is fully committed to fine-tuning the miniaturization, differentiation and maximization of the efficiency of optical systems, combining the best of both worlds.

Classic ZEISS lens style in portrait on a contemporary smartphone

The ZEISS family of classic lenses have been revered by the photographic community around the world for generations. Delivering extraordinary image quality with high contrast for technical and industrial applications, these timeless camera lenses are traditionally enclosed in a rugged all-metal housing for remarkable quality that can survive decades of heavy use. But how do you fit these styles of lenses into a mobile device that’s even smaller and lighter than a set of SLR camera lenses?

In order for users to show off their creativity in high definition and produce lively multimedia content without compromising on quality, vivo has extended its global imaging partnership with ZEISS for the vivo X70 series.

Unbeknownst to consumers, vivo engineers examined various sample photos taken on conventional ZEISS lenses, simulated the shape and edge detail of each light point in various scenarios and environments using software algorithms to digitally reproduce its properties and signature characteristics with precision. Encouraged by the rave reviews of ZEISS Biotar Portrait Style originally released with the vivo X60 series, the vivo imaging team has since made smartphone portraiture a science, successfully leveraging more intuitive photography features on the vivo X70 series. that allow users to capture remarkably natural-looking photographs.

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vivo X70 series – continuing the legacy of imaging excellence

Comprised of the X70, X70 Pro and X70 Pro +, the latest range in the vivo X series marks a new chapter in the much anticipated collaboration between two renowned brands and their shared vision to take the mobile photography experience to the next level.

The entire vivo X70 range has achieved certified compliance with the ZEISS T * coating, collectively reducing glare and improving light transmission to reduce ghosting, stray light and other negative image artifacts for maximum guaranteed image quality. The ZEISS logo and ZEISS T * coating label are stamped on the rear camera array of the vivo X70 series, while a ZEISS Vario-Tessar trademark has been subtly engraved on its protruding flashlight panel.

The vivo X70 series made its official debut in several markets around the world on September 20, and the flagship photography series is gradually rolling out in markets such as India, Thailand, Indonesia, Malaysia, Taiwan , the United Arab Emirates and more. The availability and specifications of each vivo X70 series device may differ depending on local market conditions and consumer preferences.

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